Reputational Risk

The potential for damage to an organization's standing, brand, or credibility among stakeholders. Reputational risk can arise from actions by the organization itself, its employees, or associated parties, or from external events beyond the organization's control. The impact of reputational damage can include customer loss, difficulty attracting talent, regulatory scrutiny, and reduced financial performance. In RBPM, reputational risk is typically managed through governance structures, ethical frameworks, stakeholder management programs, and crisis communication capabilities.