Strategy Map

A visual representation of an organization's strategy that illustrates the cause-and-effect relationships between strategic objectives across four perspectives: financial, customer, internal processes, and learning and growth. The Strategy Map tells the "story" of the strategy by showing how capabilities and processes drive customer value and financial outcomes. In RBPM, the Strategy Map serves as a foundation for integrating risk management with strategy execution, with each objective linked to associated risks, controls, and appetite levels.